How we think about career strategy

The Bridge Story Method

How to turn a career pivot into a competitive advantage, not an apology.

The 90% Trap

Why a 90% keyword match still loses you the role.

The 6-Step Sales-Led Job Search

Your job search is a B2B enterprise sale. Here is the playbook.

The 3S Framework

Scope, Strengths, Specificity: the three dimensions of positioning.

The 100-Point Fit Analysis

What we actually score when we evaluate your fit against a role.

Activity vs. Outcome Math

Why volume stops working at senior levels.

The Deposit Before the Withdrawal

Building champions inside target companies before you need them.

Field Note 001

Why Positioning Beats Volume in Every Job Search

The math behind why 5 targeted approaches outperform 500 applications.

Field Note 002

Why Your Job Search Strategy Is Solving the Wrong Problem

The real bottleneck is not your resume. It is access.

Field Note 003

Why Recruiters Shouldn't Be Your First Call

Recruiters work for the company, not for you. Plan accordingly.

Field Note 004

Your Job Search Is a B2B Sales Process

The same playbook enterprise sales teams use works for your career.

Field Note 005

The Bridge Story: How to Turn a Career Pivot Into a Competitive Advantage

A field guide to the methodology behind Grapevines positioning.

Field Note 007

The Resume That Told the Wrong Story

When your strongest experience is buried under the wrong framing.

Field Note 008

The Single Strongest Signal in Any Hiring Process

It is not your resume. It is not your interview performance.

Field Note 009

53% of Hiring Managers Penalize AI

The paradox of using AI tools that get you flagged by the people hiring you.

Field Note 010

How to Build a Target Company List That Actually Works

Criteria, scoring, and the research that makes targeting possible.

Field Note 011

The Number That Should Change How You Search

30% of job postings lead nowhere. Here is how to avoid them.

Field Note 012

88% of Hiring Managers Say They Can Spot AI-Written Applications

What they are looking for, and what triggers the flag.

From the hiring side

Six Months Too Long

What a hiring manager actually sees when your search has stalled.

From the hiring side

Reference Check: 14 Words That Ended a Candidacy

What references reveal, and what hiring managers listen for.

From the hiring side

The A/B Test That Surprised Me

When a less polished application outperformed the "optimized" version.

From the hiring side

The VP Who Was "Overqualified"

Why seniority without positioning works against you.